North of Puerto Vallarta, Riviera Nayarit’s 192 miles of coastline encompasses 23 oceanside villages, each with its own character. High-end and boutique lodging abounds, along with fresh seafood and beautiful beaches. Sayulita might be the best known village among tourists but it can be even more rewarding to venture off the beaten path.

Sayulita is the premier shopping destination in Riviera Nayarit and a hectic party scene at night. Huichol artisans sell intricate yarn paintings and beaded jewelry and talismans around the main plaza. These crafts are as authentic as you’ll find if you wish to support the indigenous population, although Galeria Tanana has beautiful, more modern styles with funds supporting The Huichol Center too. Pick out vivid hand-painted skulls at Esto Es Mexico after watching the artist and owner at work. The Parisian couple behind Revolución Del Sueño helped put finishing touches on the lobby and guest rooms at the W Hotel, and their brightly bohemian boutique juxtaposes pop culture with Mexican flair including a line of cheeky t-shirts with sayings like “Mas Amor Por Favor.

In Sayulita, visit Sayulita Wine Shop for an expansive selection of Mexican wine – more than 90 labels from seven states – along with mezcal and raicilla. Down the street, Naty’s Cocina offers a very clean taste of street food, with tacos fixed up just as you like paired with tropical aguas frescas. Another favorite street food find is Buzzos in Bucerías, where you can down balazos “gunshots” of fresh scallops, octopus or shrimp in tomato sauce while listening to live banda music.

Forbes International